1. What is the difference between LunaRich® soy powder and LunaRich X™?

LunaRich whole soy powder contains five to ten times more lunasin than ordinary soy powders, and it delivers that elevated lunasin in a more bioavailable way. In addition to lunasin, LunaRich soy powder contains other beneficial nutritive components of soy, including protein, isoflavones and more. LunaRich X delivers lunasin extract in capsule form. LunaRich X is the most potent and concentrated form of lunasin available anywhere.

2. How does lunasin provide so many health benefits?

 Lunasin works at the cellular level to provide benefits throughout the body. It attaches to the epigenome, that part of the cell which determines cell function. As a result, lunasin can increase expression of important genes needed for normal functioning of the cell and can protect the cells from environmental damage once it occurs.

3.  Do LunaRich® and LunaRich X come from genetically modified soy beans?  

No. Like all of Reliv’s soy formulas, LunaRich® is derived from non-GMO soybeans.

4. Is LunaRich® soy powder derived from whole soy?  

Yes. LunaRich is a whole soy powder.

5. I do not to like to take pills, which is one of the reasons I choose to drink Reliv shakes. How can I consume LunaRich X?  

Since LunaRich X comes in a bioavailable capsule instead of a tablet, you can simply open up the capsules and pour the contents into your Reliv shakes.

6. Is taking one serving of LunaRich® soy powder or LunaRich X the same as consuming 25 grams of soy protein?  

No. In fact, LunaRich X does not contain any protein. Servings of LunaRich® soy powder contain varying amounts of soy protein depending on the product, from 5g for Reliv NOW for Kids to 13 grams for ProVantage®. However, every serving of any LunaRich® product does deliver the equivalent bioactive lunasin content found in 25 grams of high-quality soy protein.

7. How does LunaRich help lower cholesterol levels?  

LunaRich® works to improve cholesterol in two ways. Most cholesterol is produced by your liver. Lunasin, a key peptide in LunaRich®, has been clinically proven to disrupt production of cholesterol in the liver and improve the liver’s ability to clear LDL (bad) cholesterol from the bloodstream. Learn more about lunasin's role in cholesterol reduction.

8. Does LunaRich contain gluten? 


9.  Is LunaRich safe?  

Health and safety are the number one priority for us at Reliv. We work only with suppliers who meet very high standards and every ingredient is rigorously tested throughout the production process. Reliv’s partnership with the Missouri Plant Science Center and Soy Labs marks a huge step forward in nutrition science. Through this partnership, Reliv now has dedicated fields of LunaRich® soybeans grown exclusively for us. We can now direct the entire production process from seed to can to ensure safety, purity and potency.

10. How effectively is LunaRich absorbed by the body?  

Bioavailability, how effectively a nutrient is absorbed by the body, has always been a key component in the Reliv Difference. With LunaRich® soy powder, we have taken the bioavailability of lunasin, a key peptide in soy, to a whole new level. 

11.  Are there any concerns with LunaRich raising estrogen levels, particularly in men?  

Lunasin, the key ingredient in LunaRich®, has been the subject of many clinical studies and there is no evidence that lunasin causes side effects. Soy isoflavones do not act the same as estrogen does in the human body.    This is one of the soy myths from the past.   Non-GMO Soy is truly a superfood. 

12. Does lunasin help with cancer prevention?  

Our products are not intended to diagnose, treat, cure or prevent any disease. We make no claims to that effect, except for the FDA-approved heart disease health claims related to soy protein and phytosterols.    There is plenty of research on the internet.  While we are aware of the ongoing research and articles related to lunasin and cancer, under no circumstances may Reliv’s products be marketed as preventing or treating cancer. Our products are nutritional supplements, not drugs.

13. Does Reliv source soy or any other ingredients from Monsanto?   

Reliv has never done any business with Monsanto.

14. Does Reliv manufacture it's own products?  

Yes. Guaranteed Quality Ingredients: Reliv ingredients undergo rigorous testing when they enter our plant and again at every step in the manufacturing process.  Our ingredients come from the most reputable suppliers and undergo rigorous testing when they first enter our plant, and again at each step in the manufacturing process. And because we own our manufacturing facility, we are able to ensure product purity and potency in every can — guaranteed.

15.  What is the truth about soy?

Exciting new discoveries are revealing soy’s mounting health benefits, and much of the excitement centers around lunasin, a naturally occurring soy peptide. Soy’s cholesterol-lowering properties, which are supported by an FDA health claim, can now be attributed to lunasin.

In fact, the American Heart Association, which once petitioned the repeal of the FDA’s health claim, recently invited Dr. Alfredo Galvez, the scientist who discovered lunasin, to present at its national convention.

Lunasin is now one of the most heavily researched and scientifically supported nutritional compounds available today. Since it was discovered in 1996, 50+ published studies have shown its multiple health benefits, including inflammation, improved immunity and overall cellular health.

And for those looking to incorporate more antioxidants in your diet, you’re in luck. Lunasin also demonstrates an ability to:

  • reduce the oxidation of linoleic acid that produces oxygen radicals
  • act like an oxygen radical scavenger
  • reduce oxygen radicals produced by macrophages (highly specialized cells that remove dying or dead cells and cellular debris)

Myth busting

Soy foods are also an excellent source of protein, and many are also good sources of fiber, potassium, magnesium, copper and manganese. But despite the studies proving its benefits and the positive reaction of the scientific community, myths about soy persist. Let’s take a look at a couple common myths and learn the truth about soy:

Myth #1:

Men shouldn’t take soy because it contains estrogen-like properties.

Truth: Soybeans are rich in phytoestrogens, a subclass of a group of antioxidants known as isoflavones. Because the structure of phytoestrogens is similar to the human sex hormone estrogen (found in both men and women), it can sometimes mimic the hormone in animals with estrogen receptors. Phytoestrogens mimicry of estrogen has led some to believe that soy can have a feminizing effect on men. A May 2010 study showed that soy isoflavones “do not exert feminizing effects on men at intake levels equal to and even considerably higher than are typical for Asian males.” The results report: “There is essentially no evidence from the nine identified clinical studies that isoflavones exposure affects circulating estrogen levels in men. Clinical evidence also indicates that isoflavones have no effect on sperm or semen parameters.”

Another study in 2010 at St. Catherine University in St. Paul, Minnesota, investigated whether soy has an effect on reproductive hormones in men. The study found conclusively that neither soy foods nor isoflavones supplements alter measures of bioavailable hormone concentrations in men.

Soy has been a dietary staple for many cultures with no significant report of health effects in men. Reliv posts recommended serving sizes on all our products and encourages common sense and moderation to its consumers.

Myth #2:

Soy isn’t safe for breast cancer patients and survivors.

Truth: Concerns about the correlation between soy and breast cancer risk are nothing new. Doctors recommending that breast cancer patients limit their soy intake have been waiting for years for conclusive evidence that a link exists. In November 2012, the American Institute for Cancer Research (AICR) published their findings and proclaimed moderate amounts of soy safe for breast cancer patients and survivors. “Determining whether it is safe for breast cancer survivors to eat soy has been one of the big research questions under study and now we know it is safe — the evidence is so consistent,” said AICR Nutrition Advisor Karen Collins, MS, RD, CDN, an expert on diet and cancer prevention.

The AICR has reported that for all cancers, human studies have shown soy foods do not increase the risk. Overall, the seven recent epidemiologic studies examining soy consumption among breast cancer survivors — in six population studies and one combined analysis — show that consuming moderate amounts of soy foods does not increase a woman’s risk for poorer outcomes.

“These findings are great news for women who want to use soy as a source of protein while cutting back on animal protein such as red and processed meat for better health.” said Bette J. Caan, DrPH.

A Note from Dr. Carl:

The Best Soy Available

As you’ve read above, the benefits of soy are undeniable as part of a healthy diet and active lifestyle. Whether you’re looking to reduce cholesterol or simply maintain your good health, soy is an effective way to give your body what it needs. That’s why soy has been a central component of Reliv’s approach to nutrition since the very beginning.

And now science has uncovered soy’s secret. The key is lunasin, a naturally occurring soy peptide. Lunasin is the first nutritional component shown to work at the epigenetic level to promote optimal gene expression in cells. In other words, it turns good genes on and bad genes off. And no other supplements available maximize lunasin content like Reliv’s LunaRich products.

As a soy advocate for over three decades, I have heard the myths about soy repeated time and again. But good science always wins in the end. With lunasin research we now know what makes soy such a nutritional powerhouse, and we have one more reason why Reliv’s unparalleled formulas deliver real results.

To Your Health,

Dr. Carl W. Hastings  Vice Chairman and Chief Scientific Officer






The statements contained in this material have not been evaluated by the Food and Drug Administration.